05 10 / 2011
From my insightful friends over at The Cedar Room. Gotta love anything to do with crowd sourcing.
And the results are in for The Vaccines Instagram crowd-sourced music video for the single ‘Wetsuit’. Fans were asked to take pictures of themselves at festivals and submit them by tagging them with #vaccinesvideo. The band received nearly 3,000 photos and approximately 15,000 likes on Instagram. The project is the work of agency Anomoly and director Poppy de Villeneuve. Really impressed with outcome of the video - captures the summer festival perfectly. Interesting to see how brands will use Instagram in the future - a great platform.
Permalink 1 note
