18 5 / 2012
No. My. God. Another QR code that is actually pretty cool. What on earth is happening here?
Basically it’s a QR code on a Guinness pint glass that is only scannable once the drink has been poured and has settled (using the drink’s black colour to create the code). Not only that but they’ve avoided it looking ghastly by cleverly disguising it within design on the glass.
03 5 / 2012
Wait, hold on…no, yes…yes I am impressed by this QR code.
A popular korean department store chain needed to boost sales during 12-4pm. So, they created a 3D QR code that was only revealed during that time due to shadows cast by sunlight. People scanning this QR code received vouchers and deals that could be activated during those hours.
(Source: digitalbuzzblog.com)
30 4 / 2012
If this doesn’t get you to vote UKIP (the thinking man’s national front) then nothing will.
27 4 / 2012
It appears that flash mobs are making somewhat of a comeback. This may be the best I’ve seen with regard to getting across a message.
11 4 / 2012
OK, I’m not usually a fan of flash mobs. But Tic Tacs have taken a fresh approach that actually works. Bravo Tic Tacs.
29 2 / 2012
Gorillaz team up with Converse for a specially designed pair of Chuck Taylor’s. More importantly - ‘a beast of a track’ with Andre 3000 and James Murphy entitled ‘Do Ya Thing’. Free download over at the Converse blog. Again, a collaboration that just seems to fit.
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20 2 / 2012
Fantastic awareness raising tactic by BBDO for Autism Speaks. By using Kinect technology, they were able to install a screen of a life-size girl who avoids eye contact with passers-by (a key indicator of autism).
This is a great example of using technology in an appropriate manner and not just for the sake of it. Simple yet effective execution.
(Source: digitalbuzzblog.com)
17 2 / 2012
I kinda like this ad but people are apparently up in arms, protesting that it makes light of domestic violence. Watch and make up your own minds.
(Source: adweek.com)
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16 2 / 2012
Ah “Hey is it fun or just dumb?”. It’s a question older than time itself. And so is this video by the look of it. But, it is strangely hypnotic. (I know it’s fairly lengthy but the opening sequence alone is worth watching.)
